Dr Caroline Hong, President and Chair of China HR Pty Ltd


Asian born and armed with several Australian tertiary qualifications, Caroline Hong is well known in Australia for her passion, commitment and advocacy for the SME sector, notably in her former role as foundation CEO of the SME Association of Australia. Over the past 15 years, she has held three CEO roles of leading industry associations in the healthcare and business sectors, and is widely recognised as an Australia-Asia SME Expert.

Caroline has run her own successful consulting business, connecting international business and investment projects, advising on Australia-Asia cultural and business issues, speaking at major events, writing as a regular columnist on business topics and travelling for business development and advisory opportunities.

Speaking three languages and several dialects, Caroline‘s experience extends across business, health, government, community, business events and not-for profit sectors, with a deep understanding of Australia in the Asian Century. Caroline’s experience also includes many senior appointments including Ambassador, CEO, Chairman, Advisory Board and company director roles, in the private, government, charity and not-for-profit sectors for over 20 years.

One of Caroline’spassions is to assist new businesses to Australia as well as Asian-centric SMEs to gain an equal footing with their Australian competition. Her proven leadership ability along with her vast knowledge of SMEs and People Management make her the ideal President for China HR.